Reach the shoppers looking for exactly what you make
Atorie matches your label to users whose style profiles align with your aesthetic, price point, and garment type. No mass-brand competition. No algorithm optimized for volume.
What listing on Atorie means for your label
Matched to the right audience
Your label is shown only to users whose style profile attributes align with what you make. A small-batch Japanese natural-dye label appears to users who specifically match those attributes, not everyone browsing.
Transparent match data
You see which of your pieces are matching well, which attributes are driving discovery, and how your match rate moves over time. No black-box algorithm hiding how you perform.
Direct traffic, no commission
Atorie links directly to your site. We do not take a cut of sales, we do not manage your checkout, and we do not require exclusivity. Discovery to your page, then your relationship takes over.
Outfit-level placement
Your pieces appear in full outfit contexts, not isolated product shots. Users see your blazer worn with complementary trousers from another matched label, giving your work the context it deserves.
Seasonal drop support
Tell us when you drop new collections. Matched users get early visibility before you open to the public. Useful for limited-run releases where pre-drop awareness matters.
Editorial review, not pay-to-play
Placement is based on match quality, not advertising spend. Every label in the index was reviewed before listing. This protects the index integrity and your standing within it.
The listing process
Submit your label information
Use the contact form below to send us your label name, a link to your current collection, your price range, and your location. We review every submission personally.
Editorial review
We check whether your label fits the index criteria: independent, direct-to-consumer or boutique distribution, and a consistent aesthetic we can attribute to match profiles. Review takes 5 to 10 business days.
Attribute mapping
If accepted, we map your collection against the 12 garment attributes used for matching. You review the mapping and can flag any attributes we got wrong. This usually takes one short call.
Go live in the index
Your label starts appearing in matched user feeds. You get access to the designer dashboard, where you can see match performance, update your collection, and flag upcoming seasonal drops.
Ready to reach your audience?
Applications reviewed in 5 to 10 business days.